From November 2021 to January 2022, I initiated, managed, and produced video and photo content for Kung Fu Tea Lafayette’s TikTok and social media presence. I directed engaging short-form videos, and captured branded photo content to build local visibility and online engagement. In addition to the local store’s accounts, I also contributed select content to the national Kung Fu Tea social media channels, helping to align the Lafayette location with the brand’s wider digital identity.
Social Media Content Creation for Kung Fu Tea Lafayette
Personal Social Media Content in front of camera
Magnolia’s Playground: Community Testimonial Series
In January 2023, I directed and produced a four-part testimonial video series for Magnolia’s Playground, a local business centered on women empowerment. The series was strategically timed for release throughout March in honor of Women’s History Month and to build momentum ahead of their location move. Each weekly video spotlighted a different client, sharing personal experiences of how Magnolia’s created a safe, empowering space for women. The campaign helped amplify the voices of those positively impacted by the business and reinforced its mission of community-driven support.
Pronoun Pins Campaign for Page’s Peaches
In June 2023, I conceptualized, directed, and photographed a vibrant campaign for Page’s Peaches to promote their new product line, Pronoun Pins. The content was tailored for use across their social media platforms and website, aligning with their bold, meme-savvy brand voice. With a creative direction rooted in pop culture references, bright colors, and playful energy, the shoot was designed to reflect Page’s Peaches’ bubbly and humorous personality — while also centering visibility and queer joy. The final imagery helped boost product engagement and provided versatile content for marketing the pins and other sticker merch.
DIRECTOR, CINEMATOGRAPHER, + EDITOR
Short Documentaries
Weddings
EDITOR
EDITOR
DIRECTOR, CINEMATOGRAPHER, + EDITOR
CINEMATOGRAPHER + EDITOR
Narrative Short + Testimonial
DIRECTOR + EDITOR
DIRECTOR, CINEMATOGRAPHER + EDITOR